Bellevue, Washington (Athletic DNA), June 23, 2009 – Peter Smith, who has been named conference coach of the year seven times during his career, has signed with new high performance apparel company Athletic DNA.

“I’m excited to be involved with an athlete-owned company that really gets what it means to be a competitive tennis player,” Smith said.  “There isn’t a tougher sport out there,” said the 2009 NCAA Champion coach.

Athletic DNA is specifically targeted to players at the top level.   In addition to sponsoring touring pros like Robert Kendrick, Athletic DNA offers an extensive junior sponsorship program.  The company also gives equity in the company to players and coaches.

“We recognize the important role coaches play in developing competitive players,” said Athletic DNA’s Evan Zeder.  “Peter exemplifies Athletic DNA’s core brand values- hard work, focus and commitment,” he continued.  “We’re thrilled to welcome him to the team.”  

Athletic DNA products, previously available only to sponsored athletes, will go on sale at athleticdna.com later this month.  “The launch range looks and feels great,” said Smith.  “The clothes are really light weight and perfect for the long summer days at my training camps.”

Athletic DNA’s launch line includes performance T’s, training T’s, long sleeve shirts, shorts, socks and hats.  It goes on sale at athleticdna.com soon.