Athletic DNAFREE SHIPPING
ON ALL ORDERS OVER $75.00

Founded by top collegiate and professionals athletes, Athletic DNA understands and is dedicated to the journey of becoming a world class athlete.  Celebrating the trials and tribulations that shape your character is key and we recognize the passion, perseverance, and dedication it takes to succeed.


MISSION:
To encourage and motivate the development of athletic characteristics - one athlete, one product and one community at a time.


athletic DNA
World class athletes successfully develop core athletic character traits - we think of these athletic characteristics as the athletes' athletic DNA and they represent the essence of the Athletic DNA brand.  Below is a subset of the Athletic DNA attributes:

Focus -  “The concentration of attention or energy on something”
Focus on the tasks at hand - Persistently

Intensity -  “The amount of energy being transmitted”
Work ethic - Every training session, every competition

Enthusiasm -  “A feeling of excitement”
Stay positive - Celebrate successes and learn from failures

Respect -  “Regard highly”
Respect yourself and those in your life, the environment, the game

Competitiveness -  “An aggressive willingness to compete”
Fight! - Regardless of obstacles and adversity

Excellence -  “The quality of excelling; possessing good qualities in high regard”
Strive for it daily!

The journey starts with you.     Enjoy the Challenge!