Founded by top collegiate players and professionals, Athletic DNA understands and is dedicated to the journey of becoming a world class athlete. Celebrating the trials and tribulations that shape’s your character is key and we recognize the perseverance, dedication, and passion it takes to succeed.
Athletic DNA represents the core attributes of successful athletes and represents the essence of the brand. Below is a subset of the Athletic DNA attributes:Focus - “The concentration of attention or energy on something”
Focus on the tasks at hand - PersistentlyIntensity - “The amount of energy being transmitted”
Work ethic - Every training session, every competitionEnthusiasm - “A feeling of excitement”
Stay positive - Celebrate successes and learn from failuresRespect - “Regard highly”
Respect yourself and those in your life, the environment, the gameCompetitiveness - “An aggressive willingness to compete”
Fight! - Regardless of obstacles and adversityExcellence - “The quality of excelling; possessing good qualities in high regard”
Strive for it daily!
The journey starts with you. Enjoy the Challenge!