INTRODUCTION
Here are some key points to know about our privacy policy:
1. We collect information
from you directly and as you use our services. We do this to run and improve
our services, to communicate with you, to tailor your experience, and to
prevent fraud.
2. We do not share
personal information with third parties for their direct marketing purposes.
Situations where we may share data are described below.
3. We follow the federal
guidelines to protect children’s privacy online.
Please read the complete privacy policy that follows:
COMMITMENT TO YOUR PRIVACY
This website and the related website services are owned and
operated by Athletic DNA, Inc. (“Athletic DNA,” “we,” “us,” and “our”). We
understand you value your privacy. At Athletic DNA, we want to make your
experience online satisfying and safe. This Privacy Policy governs information
you provide to us or we learn from your use of this Web site and tells you how
we may collect, use, and in some instances share this information. Our policies
may differ from other service offerings and you should carefully review the
terms of service and this privacy notice before using these services.
This Privacy Policy only applies to personal information collected
through www.Athletic DNA.com, (the
“Site”) and the services made available on the Site (the “Services”).
INFORMATION ATHLETIC DNA COLLECTS AND HOW WE USE
IT
Voluntary Information
Athletic DNA collects personal information that users provide
through optional, voluntary submissions, such as e-mail and online registration
forms or through participation in online polls, discussion forums, or other
community features. Personal information means any information that may be used
to identify an individual, including, but not limited to, your name, e-mail
address, phone number, or billing information. The types and amount of personal
information collected for these activities will vary depending on the activity.
We use this information to provide and improve our services, to tailor your
user experience, and to prevent fraud. If you register to join a mailing list
we may send e mail notices or text messages to you about new products, special
advertisements, offers, and other notices. You may choose to opt out of
receiving these e mails and messages. Note that personal information may be
made available to other users when using the Site’s discussion forums and other
community features.
Usage Tracking
We collect user traffic patterns throughout the Site, including
monitoring of Internet Protocol addresses (or URLs), browser details, and the
date and time of any requests that you deliver through the Site or in
connection with the Services. This information is collected to help improve the
Services, our content, and site flow and usability and to ensure compliance
with our terms of use.
Cookies
We may place a text file called a “cookie” on your computer.
This cookie does not contain personal information, although it will enable us
to relate your use of the Site to information that you have specifically and
knowingly provided. The only personal information a cookie can contain is
information that you supply yourself (e.g., a cookie cannot read data off your
hard disk or read cookie files created by other sites). Athletic DNA may use
cookies to track user traffic patterns. In addition, Athletic DNA may use
encrypted cookies to authenticate the user on each page after the user logs on
to the service. You can refuse cookies by turning them off in your browser. If you
have set your browser to warn you before accepting cookies, you will receive
the warning message with each cookie. You do not need to have cookies turned on
to use the Site. However, certain portions of the Site governed by this Privacy
Policy may not be accessible if the cookies are disabled. For example, you need
cookies to participate actively in message boards, forums, polls, and surveys.
Links
Athletic DNA may track whether links to external websites are
followed. We use this information to improve the quality of the Services,
customized content, and advertising.
CHILDREN
Consistent with the federal Children’s Online Privacy Protection
Act of 1998 (or COPPA), we do not knowingly request personally identifiable
information from anyone under the age of 13 years without parental consent. We
provide parents with information so they can decide whether to provide their
personal information or permit their children to use the Services. In the event
that we learn that we have collected personally identifiable information from
anyone under 13 years of age without prior parental consent, we will take steps
promptly to delete such information. If we receive parental consent, we may
receive personal information from children under the age of 13 year in order to
provide the Services to them
ATHLETIC DNA TRANSFER AND INFORMATION SHARING
POLICY
We do not share personal information collected on the Site with
third parties for their direct marketing purposes. We may provide personal
information to trusted businesses or persons for the purpose of processing
personal information on our behalf. Further, Athletic DNA may share aggregate
information about our customers with third parties. However, this aggregate
information will not be tied to a user’s personal information. Also, please
note that information provided by users during the Site registration process
may be displayed on the Site and viewable by any user or visitor to the Site.
Otherwise, Athletic DNA does not permit access to the personal information of
users of the Site with third parties, unless doing so is appropriate to carry
out a user’s request or it reasonably believes that doing so is legally
required or is in Athletic DNA’s interest to protect its property or other
legal rights or the rights or property of others.
Merger or Bankruptcy
If Athletic DNA should ever file for bankruptcy or have its
assets sold to or merge with another entity, information Athletic DNA receives
from you from the Site is a Athletic DNA asset and may be transferred.
INTERNATIONAL VISITORS AND CUSTOMERS
The Site is hosted in the United States. If you are visiting
from the European Union or other regions with laws governing data collection
and use that may differ from U.S. law, please note that you are transferring
your personal data to the United States, which does not have the same data
protection laws as the European Union, and by providing your personal data you
consent to:
1. The use of your
personal data for the purposes identified above in accordance with this Privacy
Policy; and
2. The transfer of your
personal data to the United States as indicated above.
SECURITY
No data transmissions over the Internet can be guaranteed to be
100% secure. Consequently, we cannot ensure or warrant the security of any
information you transmit to us and you do so at your own risk. Once we receive
your transmission, we make reasonable efforts to ensure security on our
systems. We use several means to protect your information from unauthorized
access, disclosure, alteration, or destruction. However, please note that this
is not a guarantee that such information may not be accessed, disclosed,
altered or destroyed by breach of our safeguards.
If Athletic DNA learns of a security systems breach, we may
attempt to notify you electronically so that you can take appropriate
protective steps. By using the Site or providing personal information to us,
you agree that we can communicate with you electronically regarding security,
privacy, and administrative issues relating to your use of the Site. Athletic
DNA may post a notice on our websites if a security breach occurs. Athletic DNA
may also send an e mail to you at the e mail address you have provided to us in
these circumstances. Depending on where you live, you may have a legal right to
receive notice of a security breach in writing. To receive free written notice
of a security breach (or to withdraw your consent from receiving electronic
notice) you should notify us at privacy@Athletic
DNA.com.
CHANGES AND UPDATES
We may occasionally update this Privacy Policy. When we do, we
will also revise the “last updated” date on the Privacy Policy. For changes to
this Privacy Policy that may be materially less restrictive on our use or
disclosure of personal information you have provided to us, we will attempt to
notify you. We encourage you to periodically review this Privacy Policy to stay
informed about how we are protecting the personal information we collect. Your
continued use of the Site and/or the Services constitutes your agreement to
this Privacy Policy and any updates.
CONTACTING ATHLETIC DNA
If you have any questions, comments, or concerns about this
Privacy Policy, please contact us at:
E-mail Address: privacy@Athletic
DNA.com
Postal Mail Address:
Athletic DNA, Inc.
11820 Northup Way
Suite E-200
Bellevue, WA 98004
Attn: Privacy Officer
If you have a privacy concern regarding Athletic DNA or this
Privacy Policy and if you cannot satisfactorily resolve it through the use of
the Site, you should then write to privacy@AthleticDNA.com. In the event that we are still unable to
resolve your concerns, Athletic DNA is committed to cooperating to achieve a
proper resolution of your privacy concerns.
