Here are some key points to know about our privacy policy:

1.  We collect information from you directly and as you use our services. We do this to run and improve our services, to communicate with you, to tailor your experience, and to prevent fraud.

2.  We do not share personal information with third parties for their direct marketing purposes. Situations where we may share data are described below.

3.  We follow the federal guidelines to protect children’s privacy online.

Please read the complete privacy policy that follows:


This website and the related website services are owned and operated by Athletic DNA, Inc. (“Athletic DNA,” “we,” “us,” and “our”). We understand you value your privacy. At Athletic DNA, we want to make your experience online satisfying and safe. This Privacy Policy governs information you provide to us or we learn from your use of this Web site and tells you how we may collect, use, and in some instances share this information. Our policies may differ from other service offerings and you should carefully review the terms of service and this privacy notice before using these services.

This Privacy Policy only applies to personal information collected through www.Athletic, (the “Site”) and the services made available on the Site (the “Services”).


Voluntary Information

Athletic DNA collects personal information that users provide through optional, voluntary submissions, such as e-mail and online registration forms or through participation in online polls, discussion forums, or other community features. Personal information means any information that may be used to identify an individual, including, but not limited to, your name, e-mail address, phone number, or billing information. The types and amount of personal information collected for these activities will vary depending on the activity. We use this information to provide and improve our services, to tailor your user experience, and to prevent fraud. If you register to join a mailing list we may send e mail notices or text messages to you about new products, special advertisements, offers, and other notices. You may choose to opt out of receiving these e mails and messages. Note that personal information may be made available to other users when using the Site’s discussion forums and other community features.

Usage Tracking

We collect user traffic patterns throughout the Site, including monitoring of Internet Protocol addresses (or URLs), browser details, and the date and time of any requests that you deliver through the Site or in connection with the Services. This information is collected to help improve the Services, our content, and site flow and usability and to ensure compliance with our terms of use.


We may place a text file called a “cookie” on your computer. This cookie does not contain personal information, although it will enable us to relate your use of the Site to information that you have specifically and knowingly provided. The only personal information a cookie can contain is information that you supply yourself (e.g., a cookie cannot read data off your hard disk or read cookie files created by other sites). Athletic DNA may use cookies to track user traffic patterns. In addition, Athletic DNA may use encrypted cookies to authenticate the user on each page after the user logs on to the service. You can refuse cookies by turning them off in your browser. If you have set your browser to warn you before accepting cookies, you will receive the warning message with each cookie. You do not need to have cookies turned on to use the Site. However, certain portions of the Site governed by this Privacy Policy may not be accessible if the cookies are disabled. For example, you need cookies to participate actively in message boards, forums, polls, and surveys.


Athletic DNA may track whether links to external websites are followed. We use this information to improve the quality of the Services, customized content, and advertising.


Consistent with the federal Children’s Online Privacy Protection Act of 1998 (or COPPA), we do not knowingly request personally identifiable information from anyone under the age of 13 years without parental consent. We provide parents with information so they can decide whether to provide their personal information or permit their children to use the Services. In the event that we learn that we have collected personally identifiable information from anyone under 13 years of age without prior parental consent, we will take steps promptly to delete such information. If we receive parental consent, we may receive personal information from children under the age of 13 year in order to provide the Services to them


We do not share personal information collected on the Site with third parties for their direct marketing purposes. We may provide personal information to trusted businesses or persons for the purpose of processing personal information on our behalf. Further, Athletic DNA may share aggregate information about our customers with third parties. However, this aggregate information will not be tied to a user’s personal information. Also, please note that information provided by users during the Site registration process may be displayed on the Site and viewable by any user or visitor to the Site. Otherwise, Athletic DNA does not permit access to the personal information of users of the Site with third parties, unless doing so is appropriate to carry out a user’s request or it reasonably believes that doing so is legally required or is in Athletic DNA’s interest to protect its property or other legal rights or the rights or property of others.

Merger or Bankruptcy

If Athletic DNA should ever file for bankruptcy or have its assets sold to or merge with another entity, information Athletic DNA receives from you from the Site is a Athletic DNA asset and may be transferred.


The Site is hosted in the United States. If you are visiting from the European Union or other regions with laws governing data collection and use that may differ from U.S. law, please note that you are transferring your personal data to the United States, which does not have the same data protection laws as the European Union, and by providing your personal data you consent to:

1.  The use of your personal data for the purposes identified above in accordance with this Privacy Policy; and

2.  The transfer of your personal data to the United States as indicated above.


No data transmissions over the Internet can be guaranteed to be 100% secure. Consequently, we cannot ensure or warrant the security of any information you transmit to us and you do so at your own risk. Once we receive your transmission, we make reasonable efforts to ensure security on our systems. We use several means to protect your information from unauthorized access, disclosure, alteration, or destruction. However, please note that this is not a guarantee that such information may not be accessed, disclosed, altered or destroyed by breach of our safeguards.

If Athletic DNA learns of a security systems breach, we may attempt to notify you electronically so that you can take appropriate protective steps. By using the Site or providing personal information to us, you agree that we can communicate with you electronically regarding security, privacy, and administrative issues relating to your use of the Site. Athletic DNA may post a notice on our websites if a security breach occurs. Athletic DNA may also send an e mail to you at the e mail address you have provided to us in these circumstances. Depending on where you live, you may have a legal right to receive notice of a security breach in writing. To receive free written notice of a security breach (or to withdraw your consent from receiving electronic notice) you should notify us at privacy@Athletic


We may occasionally update this Privacy Policy. When we do, we will also revise the “last updated” date on the Privacy Policy. For changes to this Privacy Policy that may be materially less restrictive on our use or disclosure of personal information you have provided to us, we will attempt to notify you. We encourage you to periodically review this Privacy Policy to stay informed about how we are protecting the personal information we collect. Your continued use of the Site and/or the Services constitutes your agreement to this Privacy Policy and any updates.


If you have any questions, comments, or concerns about this Privacy Policy, please contact us at:

E-mail Addressprivacy@Athletic

Postal Mail Address:

Athletic DNA, Inc.

11820 Northup Way

Suite E-200

Bellevue, WA 98004

Attn: Privacy Officer

If you have a privacy concern regarding Athletic DNA or this Privacy Policy and if you cannot satisfactorily resolve it through the use of the Site, you should then write to In the event that we are still unable to resolve your concerns, Athletic DNA is committed to cooperating to achieve a proper resolution of your privacy concerns.